User motivation: Maslow’s hierarchy of needs

Pic of crannog

Last summer I found myself exploring an early Iron Age home at The Crannog Centre on Loch Tay. The Crannog was cosy, as its focal point was the Iron Age hearth – a large open fire. During the day the inhabitants would peel back wicker shutters to let in fresh air whilst they tended to their animals, making food and clothing and ground spelt for bread.

Today, wearing a woolly jumper and eating spelt pasta, with my back to the radiator, it seems to me that our needs and motivations have changed little since the Iron Age. Continue reading “User motivation: Maslow’s hierarchy of needs”