Is there anybody out there? (Or why do I blog?)

swimmingly

I like to blog.

But, I wonder: Shouldn’t I be Tweeting, Facebooking, YouTubing more than I do?

Every time I spruce up this site, I ponder the advantages of Tumblr, Pinterest, and whatever else is new. And each time, I overthink it, until I confirm that this blog is best for what I want to do.  I want to write about human-computer interaction and all of its various incarnations, at length.  Although, this week I want to add cartoons to all my blogs, which thanks to Bitstrips is going to be a lot easier than the time I wanted to do it in Flash.

It can take a while for me to clearly organise my thoughts for a blog.  But that’s ok. Ideas take time to form, and you can’t always articulate what you want to say.  And, so I am not surprised that  twitlonger and vine are proving to be very popular.  Sometimes, you need more than 140 characters and a picture (or vine video) can be worth a thousand words.

Often in the middle of a blog as I am typing away, I wonder why I am doing it and who is going to read it.  And then much later on, I see why I wrote something and why someone would want to read it. Or, at the very least I see why I wanted to record that idea.

My most popular post on here which someone, somewhere, reads everyday, is about Facebook, which I wrote it in December 2007.  I believe, but can’t say for sure, since Google is no longer sharing keyword searches, that it gets looked at everyday because it talks about Facebook, has an old Facebook screenshot, and talks about Stalkers (the stalking type – not us).  Or, it could be because Google has changed its algorithms to serve up webpages based on users’ previous search histories.  Will this damage the long tail?  Will it start to look like that of a  Manx cat? Only time will tell if this is a good or bad idea.

Apart from Facebook, I am not usually an early adopter, and as someone who has made a career out of lecturing and consulting to others about human-computer interaction, I used to be embarrassed about that.  And, get mocked because my phone was rubbish!

Back then though, the early adopter’s phone might have had the latest video conferencing app on it, but what was the point if the adopter was the only one?  You can’t have a video conference by yourself.

[Actually, you can.  At EPFL in the 1990s the video conferencing technology we played with, was so slow that we could run up from one end of the lab to the other in the time the signal was being transmitted, and see ourselves on screen and talk to ourselves. Like Gollum in The Two Towers.]

Technology is often a status  symbol until it hits a critical mass and becomes pervasive. And some technology never hits that tipping point.  I accidently early adopted my LG 3D camera phone the day it came out  (my old phone didn’t work any more and I was waiting for a call on my sim).   I have rarely used the 3D camera, because the results are ridiculous!  Though, I did enjoy temporary mover and shaker status for five minutes and got to impress a couple of people.

I have not seen many 3D photos outside my phone and yet,  3D movies are very popular. Us Stalkers went to see Frozen last week in 2D because my girls said that it’s a bit of a faff to wear glasses and I felt a bit queasy  the last time I watched a whole 3D movie (Tangled).

But the main thing our trip to the cinema shows me that, we are humans and we don’t change that much.  We want to communicate.  We want to be seen and heard and valued.  We want to be entertained and we want to entertain.  We have the same needs we did when we lived in the Iron Ages, and our top status symbol was a Crannog.

And ultimately that is why I will continue blogging about human-computer interaction. We are living in a really exciting time technologically and yet our motivations are the same.  What shared experiences will we create with all of these apps?

I am going to start a series of blogs based on my old HCI lecture notes and put them up all online.

Please let me know if you would like the cartoon format.

Web design (0): The science of communication

Orlando-Web-Design

A collaborative medium, a place where we all meet and read and write.- Tim Berners-Lee

[ 1) story, 2) pictures,  3) users, 4) content, 5) structure, 6) social media, 7) evaluation]

Today, we have the technology to design websites that do justice to Berners-Lee’s vision without getting bogged down in code and pixels. Web design is communication and there is a science to communicating well. (Which is not the same as science communication, that’s another blog altogether.)

Communication: What’s the story?

At heart, humans are storytellers and a website is a place to shape a narrative, tell a story, and create an experience. Fictional journalism and creative non-fiction exist because we have long recognised the power of a story to move us and influence our behaviour. Charles Dickens would read out parts of his novels to the wealthy as entertainment whilst raising money for Gt Ormond St Hospital for Sick Children.

But, Napoleon Bonaparte was right when he said a picture is worth a thousand words.
The Illustrated London News was created in 1842 and had 60,000 subscribers in that year alone, after someone realised that newspapers sold more copies when they had pictures in them, especially ones which showed a face or place.

Moreover when we can change our focus and present data visually or, we rearrange museum artefacts according to an alternative plan, we create new insight. Investigating the patterns of our world can further our understanding of anything we choose to focus on.

Hitler might not have invaded Russia if he had taken a close look at the Minard Map showing how Napoleon’s invasion went badly wrong. Nowadays, Minard would have produced a computer simulation, or BBC drama to convince Hitler that he was not invincible.

User experience: Finding the tribe

Once we have a story to tell. We have to find the right audience. It is no good telling a medical tale of blood and gore to an audience who wants to know when the next My Little Pony conference takes place. The golden rule of user-centred design for websites is: Know your user.

One way is to create case studies of users, and user profiles, so that when we design our My Little Pony community website we know that Lucia, a 25-year-old male who works as an electrician and lives in a duplex in Pasadena is typical of our audience. Thinking of Lucia makes the design more specific and relevant to the intended user group.

We can also learn about our users, the main factor in our design process, through the field of cognitive science. We need to understand user motivation. What makes a user happy? We need to manage user perceptions and responses to fulfill user desires. We need them to join in and love what we do.

Another way is to just ask the user, with focus groups, and questionnaires, which is less exciting but just as useful. Whilst we are there we could even give them a card sort, so that they can tell us where they expect to find information and facilitate our content strategy.

Content strategy = Digital publishing + information architecture + editorial process

Content strategy has a Gestalt feel to it, like website design itself, which leads to the sum above becoming more than its parts. Information architecture may say where content lives. Content strategy says when content lives, and editorial process is more than just spell checking.

Questions to ask:

  • Does the website need to have great usability which is measured by being: effective and efficient; easy to learn and remember; useful and safe?
  • Can a user ask and know: Where am I? Where have I been? Where am I going?
  • Is the content better presented by the no-function in structure principle? (Pinterest anyone?)
  • How do we guide users to our key themes, messages, and recommended topics?
  • Do we wish to grow our audience?
  • What type of search engine optimization is best for attracting visitors?
  • Do we wish to analyse the market online to check we are reaching our segment?
  • Which content-management system is best for us?
  • Are we web standards compliant?
  • Is the content working hard enough for our users?

These questions can be used to analyse content gaps and plug them so that the user is getting what he or she needs and feed that back into beautiful content, before running headlong into our social media campaign.

Social media: Sharing and caring

During Oprah Winfrey’s 25-year TV series, she created a community. Her message was: You are not alone. Oprah knows that we all want to feel that we matter. We want to be included a community and to be heard in conversation. We want to feel connected, so that we can be open and participate in life with others.

At its best, social media offers this, but all those Instagram selfies and tweets about what you had for breakfast can make even the nosiest among us ask: What is the point of twitter?

Oprah and her network OWN reach out to its audience via social media and networking and give us all a masterclass in how these tools should be used.

Evaluation: Is it working?

How do you know your web site is working? The cultural probe of course. This is when you give your user a way to give feedback whilst going about his or her daily business, in the form of a diary, in order to capture user context. Other ways of evaluation include the usability laboratory with questionnaires and exercises, or click capture software or business style web analytics.

Each method has its own pros and cons, but is ultimately useful.

Humans are fascinating creatures and will always find new and interesting ways of using whatever you create either by necessity or by not understanding what the designer intended in the first place. This is known as serendipitous design which in itself is another exciting field which needs to be communicated – scientifically, of course.

[Part 1]