Card sorts are an easy way to see if the current architecture of a website is working. They encourage users to volunteer all sorts of information that wouldn’t necessary come out in a standard one-on-one interviewing session. Card sorts can also be used to illustrate to stakeholders how their opinions, terminology, and politics impact site usability.
Read the full article only on Digital Web Magazine and an accompanying card sort analysis using a spreadsheet at http://www.ruthstalkerfirth.com/card-sort-analysis-using-a-spreadsheet