Posts Tagged ‘cognitive science’

User motivation: Maslow’s hierarchy of needs

Wednesday, December 5th, 2007

Pic of crannog

Last summer I found myself exploring an early Iron Age home at The Crannog Centre on Loch Tay. The Crannog was cosy, as its focal point was the Iron Age hearth - a large open fire. During the day the inhabitants would peel back wicker shutters to let in fresh air whilst they tended to their animals, making food and clothing and ground spelt for bread.

Today, wearing a woolly jumper and eating spelt pasta, with my back to the radiator, it seems to me that our needs and motivations have changed little since the Iron Age. (more…)

Cognitive Science: What makes your users tick

Wednesday, November 28th, 2007

phrenology pic from www.hfac.uh.edu

Like many usability consultants I have spent hours locked in rooms with strangers saying: “What do you think about this web page?” It is boring way to earn a living especially as you often know the answers and could tell clients without asking the questions.

Alas, most clients only believe opinions about their websites when it comes from random users - not you, the expert. Luckily the industry takes Jakob Nielson’s advice on testing: five users only to establish a pattern of responses (and because it’s cheap). Although, if we were really serious, we would need 30 users to talk about the statistical significance of our results.

Some of this boredom could be avoided (and client money saved) if everyone employed the patterns which already exist in users’ heads to create more intuitive webpages and GUIs. Cognitive science, the study of mind and intelligence, enables us to understand what makes our users tick. (more…)

Security and usability: Don’t let your users get you down

Thursday, November 15th, 2007

security pic from www.horizondatasys.com

After my first year at university I spent the summer working in a delicatessen in Putney. One morning during my first week, whilst in the middle of carefully carving six slices of Parma ham for some lady’s dinner party, we were told to evacuate the building as security had been warned that there was a bomb. I dropped everything and ran for my life. We stood around in the car park until we got the all clear and I arrived back at the counter to find the same woman ready to berate me for abandoning her dinner party plans. (more…)

Codebreaking: Humans are the weakest link

Sunday, October 21st, 2007

People are the weakest link in all computer systems. We hear about the best cryptography money can buy: integrity checking, sender/receiver identity authentication, digital signatures, and then someone leaves a list of passwords on a post-it note stuck above a computer and in an instant renders all the algorithms pointless. Or the same someone automatically gives out his password over the telephone or by email when ‘technical support’ asks so that they can reset it - another victim of phishing. (more…)

Cognitive Science for IT Security

Wednesday, August 29th, 2007

security pic from www.horizondatasys.com

Humans are involved in 80-90% of IT security system breaches. We have the technological capacity to keep our software systems secure with but we cannot control the way people use IT. As the complexity of IT systems increase, designers must view users as key factor in the design process. (more…)