Posts Tagged ‘edward tufte’

Cognitive Science: What makes your users tick

Wednesday, November 28th, 2007

phrenology pic from www.hfac.uh.edu

Like many usability consultants I have spent hours locked in rooms with strangers saying: “What do you think about this web page?” It is boring way to earn a living especially as you often know the answers and could tell clients without asking the questions.

Alas, most clients only believe opinions about their websites when it comes from random users - not you, the expert. Luckily the industry takes Jakob Nielson’s advice on testing: five users only to establish a pattern of responses (and because it’s cheap). Although, if we were really serious, we would need 30 users to talk about the statistical significance of our results.

Some of this boredom could be avoided (and client money saved) if everyone employed the patterns which already exist in users’ heads to create more intuitive webpages and GUIs. Cognitive science, the study of mind and intelligence, enables us to understand what makes our users tick. (more…)

Visualisation: Information is power - just avoid drowning in data

Sunday, June 10th, 2007

 Map of Great Fire of London Copyright © The British Library Board.
(The Great Fire of London map at the British Library website)

In the 1530s when Henry VIII realised that dissolving the monastries would get him much needed assets, he commissioned a map of London, paying particular attention to ‘lawless’ Southwark. He wanted to see if the borough had any money he could take off them. Henry VIII was a smart man, he knew that the right sorts of information bring wealth and power.

I saw the resulting map last year at the British Library exhibition London: A Life in Maps along with many others - maps of wills and estates, Victorian cab fare maps, cycling maps and tourist maps. Each map was primarily motivated by the need to learn more about an area of London in order to make or save money, especially when making your way around the ever growing London.

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Using patterns to shape our world

Friday, March 9th, 2007

Escher picture

In the 1990s, Erich Gamma changed the way I thought about software engineering forever! Gamma visited the Ecole Polytechnique Federale de Lausanne where I was a PhD student, in order to give a seminar on design patterns.

The idea of extracting a solution template from a piece of software to turn it into a pattern which can be reused, was to me, an exciting step forward in software engineering. Instead of reusing software from a library that needs to be maintained and ported as necessary, abstracting the solution and creating a pattern repository gives software engineers a toolbox of meta-level solutions.

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