Tag Archives: joseph campbell

User motivation: Maslow’s hierarchy of needs

Last summer I found myself exploring an early Iron Age home at The Crannog Centre on Loch Tay. The Crannog was cosy, as its focal point was the Iron Age hearth – a large open fire. During the day the … Continue reading

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Cognitive Science: What makes your users tick

Like many usability consultants I have spent hours locked in rooms with strangers saying: “What do you think about this web page?” It is boring way to earn a living especially as you often know the answers and could tell … Continue reading

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Design creativity: harnessing your inner genius

I am typing this as I listen to Bach’s Brandenburg Concertos. I love all kinds of music but can only work whilst listening to jazz and baroque. Researchers have show that baroque music creates a mentally stimulating environment in which … Continue reading

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