Ruth Stalker-Firth

Like many usability consultants I have spent hours locked in rooms with strangers saying: “What do you think about this web page?” It is boring way to earn a living especially as you often know the answers and could tell clients without asking the questions.

Alas, most clients only believe opinions about their websites when it comes from random users - not you, the expert. Luckily the industry takes Jakob Nielson’s advice on testing: five users only to establish a pattern of responses (and because it’s cheap). Although, if we were really serious, we would need 30 users to talk about the statistical significance of our results.

Some of this boredom could be avoided (and client money saved) if everyone employed the patterns which already exist in users’ heads to create more intuitive webpages and GUIs. Cognitive science, the study of mind and intelligence, enables us to understand what makes our users tick. (more…)

After my first year at university I spent the summer working in a delicatessen in Putney. One morning during my first week, whilst in the middle of carefully carving six slices of Parma ham for some lady’s dinner party, we were told to evacuate the building as security had been warned that there was a bomb. I dropped everything and ran for my life. We stood around in the car park until we got the all clear and I arrived back at the counter to find the same woman ready to berate me for abandoning her dinner party plans. (more…)