My top blogs 2017: Stories, statistics, and social media

Post-its patterns of my blogposts

I was talking to a Bikram friend today, who said that the first 20 minutes of the Bikram yoga sequence is us getting back in touch with ourselves and she has wondered for a while how to take that off the mat and into her life.

I love it when someone articulates clearly something that I have been pondering but didn’t know where to start. I know that connection to others is necessary, not least of all, because we learn about ourselves. But, in order to connect to others in a meaningful way, we first of all need to be able to connect to ourselves.

Each December, I like to reflect on what I have been blogging about all year. I did so in 2015 and 2016 and in this way I connect with myself, and my words, which makes it easier to connect to others and their words, especially with WordPress Reader.

And then, the stats themselves can tell a story. As I said in Top Blog No 3 (below), we are living in an age when we have lots of data and very little narrative, or insight, which is why everyone is nuts about big data as they think it will give them insight. But, to get the insight, you need to see patterns, and then make them into a story.

So, let’s take a look. My top 10 blogs of 2017 are:

  1. Katie Hopkins’s #fatstory one year on
  2. Fifty shades of my grey hair
  3. Storytelling: Narrative, Databases, and Big Data
  4. Maslow’s hierarchy of social media
  5. Aggression: The social animal on social media (6)
  6. Prejudice: The social animal on social media (7)
  7. User motivation: Maslow’s hierarchy of needs
  8. Designing story (3): Archetypes and aesthetics
  9. Game theory in social media marketing (2): Customers and Competitors
  10. Alone together: Is social media changing us?

In all honesty, given the nature of 3.6 billion people online and how Google gets people to come to this site, the only real common thread in these blogs is that I wrote all of them. That said, I could make all manner of patterns out of these 10 posts because if there is one thing statisticians know: if you torture the data long enough it will tell you anything. But, what I really see in these top posts is that I have been blogging away about social media and storytelling for a few years now, and I have come full circle.

I started off with no. 10, actually my first social media blog was: Emerging Technologies: What’s the story? back in 2013, but when I wrote Alone together: Is social media changing us? I wasn’t sure about us learning about ourselves online, but now 60+ blogs later I think: Absolutely yes, it is true, we do come online to learn about ourselves, in the same way we learn about ourselves in conversation with others.

I found this out during the series The Social Animal on Social Media, and how stories matter. We interpret signs and symbols and make stories semiotically to make sense of the world and ourselves. We then tell them to others which creates an intimacy, and an energy which yes, causes a connection.

The constant theme running through all the blogs is connection and also understanding how to connect (which is why 4 and 9 have made it on, we like to make sense of our connections, 1, 5 and 6 are about making sense of bad behaviour or when connection goes sour). Now I only have two blogs left to write (one on social computing, and one on connection) and then I will have said everything and much more than I intended to, when I set out to talk about social media.

I am a year behind schedule as 2017 has been painful with some difficult life events, some heartbreak, and a lot of soul-searching, so to have felt a connection to others, more often than not online, throughout 2017, has been truly lovely. We do connect and have proper conversations on social media, contrary to what some sociologists might think.

I love blogging here. I make sense of the world and of myself, and as psychotherapist Matt Licata puts it, I satisfy that innate yearning for intimacy and aliveness.

So for that, and for the conversations, the connections, and for the laughter, especially the laughter, I am so very, very grateful, and I can’t wait to do it all again next year!

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