[update 20/8/20: My guide to human-computer interaction is now available over on Udemy.]
I love the theory that our brains, like computers, use binary with which to reason and when I was an undergraduate I enjoyed watching NAND and NOR gates change state.
As humans, we are looking for a change of state. It is how we make sense of the world, as in semiotics, we divide the world into opposites: good and bad, light and dark, day and night. Then we group information together and call them archetypes and symbols to imbue meaning so that we can recognise things more quickly.
According to the binary-brain theory, our neurons do too. They form little communities of neurons that work together to recognise food, not-food; shelter, not-shelter; friends, foes; the things which preoccupy us all and are classed as deficiency needs in Maslow’s Hierarchy of Needs.
Over on researchgate, there was discussion about moving beyond binary which used this example:
Vegetarian diet vs Free Range Animals vs Battery Farmed Meat
If it was just vegetarian diet v battery farming it would be binary and an easy choice but add in free range and we see the complexities of life, the sliding continuum from left to right. We know life is complex but it is easier in decision making to just have two options, we are cognitive misers and hate using up all our brainpower. We want to see a change in state or a decision made. It also reflects the natural rhythms of life like the tide: ebb and flow, the seasons: growing and dying, it’s not just our neurons its our whole bodies which reflect the universe so patterns in nature resonate with us.
I began this series with an end in mind. As human-computer interaction (HCI) is an ever expanding subject, I wanted to pin it down and answer this question: What am I thinking these days when I think about human-computer interaction?
For me, HCI is all about the complexities of the interaction of a human and a computer, which we try to simplify in order to make it a self-service thing, so everyone can use it. But with the progress of the Internet, HCI has become less about creating a fulfilling symbiosis between human and computer, and more about economics. And, throughout history, economics has been the driving force behind technological progress, but often with human suffering. It is often in the arts where we find social conscience.
Originally though, the WWW was thought of by Tim Berners-Lee to connect one computer to another so everyone could communicate. However, this idea has been replaced by computers connecting through intermediaries, owned by large companies, with investors looking to make a profit. The large companies not only define how we should connect and what are experience should be, but then they take all our data. And it is not just social media companies, it is government and other institutions who make all our data available online without asking us first. They are all in the process of redefining what privacy and liberty means because we don’t get a choice.
I have for sometime now gone about saying that we live in an ever changing digital landscape but it’s not really changing. We live the same lives, we are just finding different ways to achieve things without necessarily reflecting whether it is progress or not. Economics is redefining how we work.
And whilst people talk about community and tribes online, the more that services get shifted online, the more communities get destroyed. For example, by putting all post office services online, the government destroyed the post office as a local hub for community, and yet at the time it seemed like a good thing – more ways to do things. But, by forcing people to do something online you introduce social exclusion. Basically, either have a computer or miss out. If you don’t join in, you are excluded which taps into so many human emotions, that we will give anything away to avoid feeling lonely and shunned, and so any psychological responsibility we have towards technology is eroded especially as many online systems are binary: Give me this data or you cannot proceed.
Economic-driven progress destroys things to make new things. One step forward, two steps back. Mainly it destroys context and context is necessary in our communication especially via technology.
Computers lack context and if we don’t give humans a way to add context then we are lost. We lose meaning and we lose the ability to make informed decisions, and this is the same whether it is a computer or a human making the decisions. Humans absorb context naturally. Robots need to ask. That is the only way to achieve a symbiosis, by making computers reliant on humans. Not the other way round.
And not everything has to go online. Some things, like me and my new boiler don’t need to be online. It is just a waste of wifi.
VR man Jaron Lanier said in the FT Out to Lunch section this weekend that social media causes cognitive confusion as it decontextualises, i,e., it loses context, because all communication is chopped up into algorithmic friendly shreds and loses its meaning.
Lanier believes in the data as labour movement, so that huge companies have to pay for the data they take from people. I guess if a system is transparent for a user to see how and where their data goes they might choose more carefully what to share, especially if they can see how it is taken out of context and used willy-nilly. I have blogged in the past how people get used online and feel powerless.
So way back when I wrote that social media reflects us rather than taking us places we don’t want to go, in my post Alone Together: Is social media changing us? I would now add that it is economics which changes us. Progress driven by economics and the trade-offs humans think it is ok for other humans to make along the way. We are often seduced by cold hard cash as it does seem to be the answer to most of our deficiency needs. It is not social media per se, it is not the Internet either which is taking us places we don’t want to go, it is the trade-offs of economics and how we lose sight of other humans around us when we feel scarcity.
So, since we work in binary, let’s think on this human v technology conundrum. Instead of viewing it as human v technology, what about human v economics? Someone is making decisions on how best to support humans with technology but each time this is eroded by the bottom line. What about humans v scarcity?
Lanier said in his interview I miss the future as he was talking about the one in which he thought he would be connected with others through shared imagination, which is what we used to do with stories and with the arts. Funny I am starting to miss it too. As an aside, I have taken off my Fitbit. I am tired of everything it is taking from me. It is still possible online to connect imaginatively, but it is getting more and more difficult when every last space is prescribed and advertised all over as people feel that they must be making money.
We need to find a way to get back to a technological shared imagination which allows us to design what’s best for all humanity, and any economic gain lines up with social advancement for all, not just the ones making a profit.